Social media – a boon for business

Isn’t it amazing to be connected to the whole world at the click of a button? Isn’t it great to remain aware of the happenings around instantly. Gone are the days when information reached with the speed of a snail slowly via newspapers or through TV Channels but now with the advancement in technology and with amazing social media platforms, you remain connected 24*7.

Social Media Channels

Power of social media

It won’t  be surprising to know that these social media channels or networks are a major resource for both small and big businesses looking to promote their brands on the Internet. The wisdom lies in identifying the social media channels that works best for your business.

These networks are easy to use and also offer advertising options for businesses that want to reach new audiences.









Snapchat and many others for different businesses.


This surely is familiar to all as it is the most widely used social platform. Be it connecting to family, friends or using it for business purpose. It is a great platform as with this you are immediately connected to the world with the niche audience in your friend list.

The company’s too can  have their facebok pages where they can market their services, their products and also upload events to gain traffic and thus increase ROI.


It is  another platform which is great for networking and for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.


While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value makes it a must-use tool for any small business.


It is the most popular video-based social media website. Youtube allows you to upload videos which might include your work related images, content or any other activity which would help promote you business. YouTube has over 1 billion website visitors per month and  the best part is  it is  a free video-hosting website that allows members to store and serve video content.


It is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015.

Social media

It is the most powerful tool in today’s digital world.  In this tech savvy world, it would have become almost impossible to promote your brand and reach out to the audience if Internet would have not supported with its various social media platforms. It is very important for every businessman to understand the right social media platform which would best suit their interest to reach to the niche audience.


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