Search Engine Optimisation (SEO) is a technique and an undeniable fact. It is must to have more eyes being rolled and a huge traffic to your website. Not the foot fall but online traffic and visitors reaching your website on search engines.
In this competitive world, an online recognition is must otherwise you are lost and have to struggle to make your presence known. SEO is an online marketing strategy which helps you immensely to gain business and visitors to your website.
Techniques of SEO
SEO has two techniques to improve website position in SERP called ON-Page SEO and OFF-Page SEO:
Of the many factors there for on page optimization, some of the factors include web content optimization, URL optimization, meta description, internal linking, image optimization, heading text. Overall the on-page technique means structuring or building your website to be search engine friendly.
- W3C Validations
- Creation & Implementation of HTML sitemap
- Creation & Implementation of XML sitemap
- Additional Heading tags
- URL Structure
- Duplicate landing pages
- All links should follow to the same page. (http://site.com, http://www.site.com and http://www.site.com/index.html are three different pages for search engines. So be sure that all your links are pointing to the same page (better if it includes www).)
These activities help you to make your website popular on the Internet. You can get more visibility. We work on Quality backlinks follow and natural links so that site does not get penalized by Google updates.
- Guest Post
- Internal Blog
- Web 2.0
- Article Submission
- Profile Link Build
- Article Sharing
- Video Promotion
- Infographics Creation and Sharing
- Image Sharing
- Review Submission
- Press Release
- External Blog
Social Media Engagement
Social media is one of the most popular techniques for SEO. If you want to make your business, website or blog popular, engage with people on multiple social media platforms and gain backlinks.
To make your videos popular,look for popular video submission sites. Give a proper title, description, tags and reference links. It is one of the popular ways to get quality back links because all video submission websites have high PR.
Proper On-page and Off-page optimization work will give a better position to your website in SERP. The websites are listed based on the website’s PA (Page Authority), DA (Domain Authority) and PR (Page Rank).
The various other activities also help in bringing traffic to your website and thus increase your business.